Ad Sense Secrets Exposed

Putting Ad Sense on your site is not as easy as it seems. There is a common myth out there that it is. Chances are you have put the code on your site and didn’t make a dime. Alright, maybe you made fifty cents. The problem is, many people create the ads and don’t put any thought into the appearance or position.

There are many ways to customize your Ad Sense ads. First, you want to think about location. Where is the best place to put your ads? Top? Middle? Bottom? Locations is one of the most important factors in Ad Sense. The best locations are just below the header, the upper left hand sidebar (if you have one), and directly in the center of the visible page (the user doesn’t have to scroll). Also, another great place is directly at the bottom in the center, this gives your users a place to go.

Next you need to think about style. One of the last things you want is a border. This separates the ad from your text and makes a visual stopping point when reading your page. When creating the ad, always make the background and border the same color, this eliminates it. Speaking of backgrounds, where ever you are placing the ad, make sure it’s background color is the same as the background color you are using. If you have different areas with different background colors, change it for each ad.

Your title color should be the same as the links in your site, which ever area you are working with. This will allow the reader to know that the text is an active link. The text and URL color in the ad should be the same as the text in your site. Make sure you match the color exactly, if you don’t, users will be able to tell and it is unprofessional.

Here’s another trick, don’t treat your ads as ads and your customers won’t either. Pretend your ads are links to relevant content, which they are, and give them the same look and feel of your site. Web Surfer’s have developed something called banner blindness, which means they don’t even see ads anymore, particularly image ads. Their brain simply blacks out that area of your site.

I can give you a few more tips to jump start your Ad Sense earnings. Surf other people’s site and see what they did. Avoid image ads. And finally, maximize your ads. When I wrote this, you were allowed 3 ad link units and 3 text ads, which I use. Make sure you put them all on your page.

Ad links can be placed in navigational areas. Make the background and border the same as your site/area that you are putting the ad in. Make the link color the same as the links in the area. You can place a horizontal unit just below the header of your page. A vertical unit can be placed in any vertical navigational area you have, either above, below or within it.

If you have larger font on your site, create link units with only 4 links. If you have smaller font, create link units with 5 links. You may want to also consider changing the font on your site to be more inline with the ads.

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