Can Google Adwords Create More Business For You?
As a small business owner (I’m a DUI lawyer in Seattle) I am constantly looking for new ways to generate revenue. Like many other businesses, I don’t necessarily have a lot of repeat business (I hope not at least). Every day I have to find new potential clients from the everyday man out there.
I found out rather quickly that there are two arenas I need to excel in to market effectively – online and offline. My online efforts include things like website optimization, starting a blog, and doing other things to get my DUI website noticed by Google. It also included an adwords campaign.
Google adwords is the tool Google allows people to use to advertise on the search pages of their site (among other places). If you go to Google and search for Seattle DUI defense attorney you’ll see ads across the top and the right side of the page. You can pay to have your ad there. But I was skeptical because I’d read somewhere that a lot of people just skip over them.
Even though I wasn’t real confident adwords would provide any boost to my criminal defense practice, I thought I’d give it a shot. What I found when the ads were running wasn’t very surprising. A lot of people don’t click on the ads. A lot of people just glance right over them (or glance over mine). People do click, but not a lot.
But, what I also found was that for what I was paying for the ads, it didn’t take much business to pay for the ads and start making money. Essentially, in my line of work as a DUI defense attorney, it only took one client a month to pay off and make a profit off the adwords ads.
Using adwords, in many ways, is a win-win situation. It doesn’t take a lot of effort, it doesn’t take a lot of money, you get your ad put in front of a tremendous number of people that are looking for something that you are offering, and the potential for profit is big. The real key lies in optimizing your ads and optimizing your landing pages to get people to call you once they’ve clicked.
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