Turning Style-Minded Web Watchers Into Window Shoppers (E-Commerce Times)

Inspiration comes in many forms, and in the case of James Everingham, it appeared as a pair of knockoff Christian Dior shoes. Everingham’s vision ultimately became Pixazza, an online advertising startup that converts photos on Web sites into interactive advertisements. Mouse over an image, and tiny price tags appear over handbags, dresses and other items.